new aesthetic

Sometimes less is more, sometimes less is bored, so should this window display be categorised as "more" or "bored"?

Its Rick Owens store at the Landmark. The window display fits in with the brand's raw edgy design anyway. I somehow feel that the window display no longer serves to arouse pedestrains' interest, neither to showcase the merchandises. It seems like a place for image building and it targets at the non-target consumers...I mean patrons are less aware of the window display, they shop inside and non-target consumers like me wandering outside.

Gareth Pugh store



julius store in progress

The androgynous, dark and gothic look has garnered quite a cult following in Hong Kong. Brands like RO, Julius, Gareth Pugh etc. all have presence in Hong Kong, and there is also a selected shop opened recently, called "ink" located in CWB specializes in cutting-edge labels.

http://www.ink-clothing.com/

Frank