Lanvin x H&M

23rd November, 11am on Canton Road, I was there. The h&m x Lanvin collection was released sharply on 8am and I was still on my bed suffering from tiredness of last night's work. All I wished was to get a pair of shoes...but I knew that 11am was hopeless. Though I still paid a visit to the shop hoped to find a left behind glasses or may be a bow tie. But when I arrived I realised my thought was too ideal!!!!!

No even one piece of merchandise was there, the whole mens collection sector disappeared! The collabration is so clever, neither Lanvin goes public nor h&m goes luxury, is to create urge and desire!

Surely, Lanvin is not going public, I mean even the h&m collaboration, its for minorities. look at this picture.

Frank