let there be shoot: 11月 2010

2010年11月28日星期日

grad photos taking day

in order to make here looks more like a fashion blog, I er...posted my outfit. I was going to take grad photos with my old friends.

Frank

2010年11月27日星期六

new aesthetic

Sometimes less is more, sometimes less is bored, so should this window display be categorised as "more" or "bored"?

Its Rick Owens store at the Landmark. The window display fits in with the brand's raw edgy design anyway. I somehow feel that the window display no longer serves to arouse pedestrains' interest, neither to showcase the merchandises. It seems like a place for image building and it targets at the non-target consumers...I mean patrons are less aware of the window display, they shop inside and non-target consumers like me wandering outside.

Gareth Pugh store

julius store in progress

The androgynous, dark and gothic look has garnered quite a cult following in Hong Kong. Brands like RO, Julius, Gareth Pugh etc. all have presence in Hong Kong, and there is also a selected shop opened recently, called "ink" located in CWB specializes in cutting-edge labels.

http://www.ink-clothing.com/

Frank

2010年11月24日星期三

Lanvin x H&M

23rd November, 11am on Canton Road, I was there. The h&m x Lanvin collection was released sharply on 8am and I was still on my bed suffering from tiredness of last night's work. All I wished was to get a pair of shoes...but I knew that 11am was hopeless. Though I still paid a visit to the shop hoped to find a left behind glasses or may be a bow tie. But when I arrived I realised my thought was too ideal!!!!!

No even one piece of merchandise was there, the whole mens collection sector disappeared! The collabration is so clever, neither Lanvin goes public nor h&m goes luxury, is to create urge and desire!

Surely, Lanvin is not going public, I mean even the h&m collaboration, its for minorities. look at this picture.

Frank

2010年11月23日星期二

Funny window display

I visited to a few malls today.

I found out that retailers are being more and more creative on the window display, with some exaggerate ideas. There was one really interesting example of b+ab, using the hellokitty heads to replace the mannequin.

Although it didn't arouse my interest in making a purchase, but at least it
captured my attention which achieve the original goal of the marketer.

Lam Hon Yin 08504442d

2010年11月22日星期一

so much more than a pair of boots, Dr. Martens

Dr. Martens 1460 boots customised by Stephen Sprouse and John Richmond

There are a couple of unique Doc Martens being displayed inside the MiXTRA shop which located in K11 mall. The exhibits are not for sale (even not allowed to be pictured), actually the exhibited classic 1460 boots are customized by fashion designers all around the world celebrating it's 50th anniversary. And Dr. Martens had invited over 60 designers to customize the classic boot, the exhibits at MiXTRA is just a part of the collection, though is amazing enough, worth to see.

Check the below link out for the entire collection!
http://www.1460boots.com/

"the sexiest way to wear 1460s?"
customised by Baby Phat

Frank08289133D

2010年11月21日星期日

Mall Promotion - Halloween X Fashion

This is a mall promotion introduced by the Langham Place in Mongkok. The mall is cooperating with the Ocean Park, showing fashion pieces according to the theme of Halloween. The special thing is visitors can take part in the event, by borrowing and dressing up in costumes provided by the venue.

by Cheung Tin Wing Claudia 08239061D

2010年11月16日星期二

Michael Lau’s HAPPY CRAZY X’MAS

An eye-catching exhibition is now showing in Time Square, Causeway Bay.

It showcases the creative work of the famous urban contemporary artist, Michael Lau.

Urban culture such as skateboards, spray cans and toys from the classics are displayed. I particularly like the huge spray cans. The "spray" is "solidified" in cute shapes in sharp colours contrasting with each other. I can feel the "wow" effect when I walk pass Time Square.